Increasing the effectiveness of Sales Campaigns

Challenge

The aim of the project was a measurable improvement in the effectiveness of direct marketing activities.

Solution

A database of the company’s customers was built, allowing for the integration and analysis of customer and transaction data, taking into account the elements influencing the customer’s purchasing decisions. Econometric models were developed, allowing for customer segmentation and estimation of the purchase probabilities of selected products.

 

Data volume: 10 TB

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Result

Significant increase in sales results